There is no doubt that e-Marketing and the use of the Internet has become a highly effective means of communicating with potential buyers of real estate property. In fact, some studies state that more than 85% of home buyers initiate their search on-line.

At PCR Marketing Group, we have assembled a suite of e-Marketing Services designed to maximize the exposure of our client's projects to potential direct buyers, investors and real estate agents. These services are backed by our own experience of more than 25 years working in the technology industry and include the following:

e-Mail Marketing - We own and maintain a U.S. and International database of nearly two million real estate agents and brokers, and have specialized in-house technology to create and send professional HTML-based e-Mail campaigns to any geographic market. We offer custom designed e-Mail templates with embedded 'hot links' to affiliated Web sides and provide a complete turn-key service with 'open' and 'click through' reporting. 

Video e-Mail Marketing - We incorporated one of the industry's best Video e-Mails systems into a real estate marketing platform to deliver full-motion video via e-Mail to real estate agents and their clients all over the world. If a picture is worth a thousand words, then a video tour of a your residential project speaks volumes!! Our Video e-Mail system can also be used to provide sales training, announce special broker promotions or even conduct a video chat with potential buyers no matter where they are located. 

Web Advertising - Real estate is now a global product so reaching your target buyer is more challenging then ever before. Through our work with dozens of residential projects we have identified some of the most effective property search and display Web advertising vehicles available on the Internet today including Banner Advertising, Pay-Per-Click and syndication of listing information throughout the Web. We are able to design and implement an effective Web advertising plan to meet the needs of our developer clients at any budgetary level.

Web Site Design and Development / Search Engine Marketing - Whether you need a Web resource for a marketing campaign or an entire Web site for a real estate project, we can manage the development process for you. Our  in-house development professionals work in conjunction with external colleagues to develop Web sites in any technology, and ensure high-ranking placement on many of the Internet's most popular search engines.