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Our Realtor Channel Marketing Service is a patent-pending
sales program that IDENTIFIES real estate agents who are interested
selling your project, EDUCATES them with project information and major
selling points and ENGAGES these agents in making sales efforts with
prospective buyers for the developer’s project. This program has already helped
stimulate sales for multi-unit residential projects
throughout the United States and International markets. It combines direct print and e-Mail marketing to
real estate agents and brokers, our exclusive Realtor Sales Portal®
and our own in-house sales efforts, to maximize project exposure and sales
involvement by cooperating real estate agents and brokers throughout the world.
Our Realtor Channel Marketing Service includes…
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Direct Marketing - We own
and maintain a U.S. and International database of nearly two million real estate
agents and brokers, and have specialized in-house technology to create and send
professional HTML based e-Mail campaigns to any geographic market in the world.
We also have in-house design and printing services available to create effective
marketing materials in hard-copy format. Post cards, flyers, newsletters,
brochures can be created to inform cooperating agents about a project.
Realtor Sales Portal®
- Our exclusive Web-based information and marketing resource center for
cooperating real estate agents and brokers. Here we provide a means for the
cooperating agents to learn about the our developer's project and to quickly and
easily begin telling their clients about it. The Realtor Sales Portal contains
the following...
SPECIALIZED Project
Information - We provide the agent sales population with
specialized project information for each of our client projects. These
educational materials contain all the essential information and contractual
forms needed by agents and brokers to transact business with the project sales
team. Price points, payment terms, project time line, brokerage forms, purchase
agreements, condominium association documents, presentations, brochures,
commission rates, target market characteristics and much more. And our
representatives are available by phone and e-Mail to answer any questions these
agents or brokers may have about the project.
Agent-Safe®
Marketing Tools - The Realtor Sales Portal also contains a wide-range of
marketing tools including a Project Sales Introduction Letter, list of
features and amenities, logos and images, standardized e-Mail template and
Single Page Flyer. These tools are all un-branded, meaning that we
have removed the developer’s contact information so the agents feel “safe” in
using them to market to their clients. Agents also have the option to brand
these tools with their contact information.
Agent-Branded Project
Web Site - Our Realtor Channel Marketing Service also provides
cooperating agents with FREE Web sites for the developer’s project. These
project Web sites are specifically created for use by cooperating agents or
brokers and are branded in the name of the agent who uses them. Each Web site
has its own unique Web address tied to the agent’s name, so it can be easily
incorporated into any other e-Mail or print marketing initiatives performed by
that agent.
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1,000’s of Agent-Branded Web sites can
be created at the click of a mouse
Each Agent-Branded Web site contains ONLY the information the developer has
created and authorized for external use
As project information changes, the Agent-Branded Web sites automatically change
reflecting the latest project information. |
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LEAD CAPTURE FOR DEVELOPERS -
Leads captured by the Agent-Branded Project Web Sites can be directed to any
e-Mail address or database location, allowing for timely follow up by developer
sales personnel. Leads can also be sent directly to the most developer’s CRM
systems electronically.
Telesales Follow Up - We
are in constant touch with cooperating agents and brokers, helping them use
these tools to facilitate project marketing efforts to their client base.
Multi-Language
Capabilities - All of our Direct Marketing, Realtor Sales Portal, Project
Information and Agent Marketing Tools can be reproduced in multiple languages,
to enhance the effectiveness of our international marketing efforts. |
